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Google says it will stop tracking users in Chrome to sell ads – The Sydney Morning Herald

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers, in…




If digital advertising doesnt evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web, David Temkin, Googles director of product management for ads privacy and trust, said in a blog post.
Temkin said the company continues to get questions on whether it will join others in the ad tech industry that plan to replace third-party cookies with alternative user-level identifiers.
Today, were making…

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